Privacy Policy

Last updated: March 2026

Kern Leather (operated by Arcus Group LLC, 911 E Atlantic Blvd, STE 101, Pompano Beach, FL 33060, United States) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit or make a purchase from www.kernleather.com (the "Site").

By using our Site, you agree to the collection and use of information in accordance with this policy. We process your data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Data Controller

The data controller responsible for your personal data is Arcus Group LLC, trading as Kern Leather. For any data protection enquiries, please contact us at: support@kernleather.com.

2. What Personal Data We Collect

We collect personal data that you provide directly and data collected automatically:

Information You Provide

• Name, email address, postal/delivery address, and telephone number (when placing an order or contacting us).
• Mobile phone number (when you opt in to receive text messages from us).
• Payment information (processed securely by our third-party payment processor; we do not store full card details).
• Any communications you send us (enquiries, reviews, feedback).

Information Collected Automatically

• IP address, browser type and version, operating system, and device information.
• Pages visited, time and date of visit, time spent on pages, and referring URLs.
• Shopping cart activity, including items added and carts abandoned without completing a purchase.
• Cookies and similar tracking technologies (see our Cookie Policy for details).

3. How We Use Your Data

We use your personal data for the following purposes, relying on the lawful bases indicated:

Contract Performance: To process and fulfil your orders, manage payments, arrange shipping, and handle returns or exchanges.

Legitimate Interests: To improve our Site and services, prevent fraud, analyse website usage, and manage our business operations.

Legal Obligations: To comply with applicable laws, regulations, and legal processes (including tax and customs obligations).

Consent: To send you marketing communications (only where you have given explicit opt-in consent). You can withdraw consent at any time.

Text Message (SMS) Marketing

Where you have provided your mobile phone number and opted in, we may send you text messages including:

• Promotional messages (exclusive offers, flash sales, early access alerts, discount codes).
• Cart abandonment reminders when you leave items in your shopping cart without completing your purchase.
• Order updates (shipping confirmations, delivery notifications).

Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase.

You may opt out of text messages at any time by replying STOP to any message or by contacting us at support@kernleather.com.

4. Sharing Your Data

We may share your personal data with:

• Service providers who help us operate the business (e.g., Shopify for hosting, payment processors, shipping carriers, email service providers). These parties are contractually obligated to protect your data and use it only for the purpose of providing services to us.
• Legal and regulatory authorities, where required by law, to protect our rights, or to comply with a judicial or regulatory process.
• Google (for advertising and analytics purposes, subject to your cookie preferences).

We do NOT sell your personal data to third parties.

Text messaging originator opt-in data and consent will not be shared with any third parties.

5. International Data Transfers

As our business is based in the United States, your personal data will be transferred to and stored in the United States. The US does not have an adequacy decision from the UK government; therefore, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA), to protect your data in accordance with UK GDPR requirements.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order data is typically retained for 6 years to comply with tax and accounting obligations. Marketing data is retained until you unsubscribe or withdraw consent.

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

• Right of Access — request a copy of the personal data we hold about you.
• Right to Rectification — request correction of inaccurate or incomplete data.
• Right to Erasure — request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing — request that we limit how we use your data.
• Right to Data Portability — request transfer of your data to another organisation.
• Right to Object — object to processing based on legitimate interests or for direct marketing.
• Rights Related to Automated Decision-Making — not to be subject to decisions based solely on automated processing.

To exercise any of these rights, contact us at support@kernleather.com. We will respond within one calendar month. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

9. Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption, secure payment processing, and restricted access to personal data within our organisation. While no method of electronic transmission is 100% secure, we take reasonable steps to safeguard your information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.